Operation Keep The London Toy Fair Alive!

Quoted post

David Middleton
The author of this petition

#6 Re:

2015-06-16 16:07

#5: Realistic Indy -  

 If we all took the ''Realistic indy'' Approach we would all be running very dull businesses. Surely the aim of the game is to be the best that we can be in everything that we do. If the London Toy Fair isnt working for you because you cant get onto stands... Make yourself get onto stands dont just except the fact, let yourself be heard.

This petition is in many ways simular to your problem, to get the big boys to pay attension to the back bone of the toy industry and the people who support and do not devalue their products. The independents

Spring Fair is not even in the same league as London Toy Fair

What else can exhibitors do other than turn up? Its down to you yourself to make sure you see who you want to see and make the show work best for you. Size of business is irelivant, its whoever shouts the loudest.

Dont except things for what they are... change them.

Replies

Realistic Indy
Guest

#7 Re: Re: t

2015-06-16 16:57:05

#6: David Middleton - Re:  

 That's just it. The industry is changing, because the world is changing. The Internet is a virtual toy fair. One can not only visit London, New York, Nuremburg, Hong Kong, etc from their office, but also take much longer poring over and considering the plethora of good-quality images available online - and without a salesperson pitching at you while doing so. Alongside that, there's instant and invaluable consumer reaction months before products become available and, moreover, long before the retailer has to pay out or allocate highly limited funds.

To say Spring Fair isn't in the same league as Toy Fair, well frankly, that's what will lead to dull businesses, as it's closing down the business to many exciting, complementary products and opportunities. 

Choosing not to visit Toy Fair is not a defeatist attitude. Far from it, it's taking the initiative by embracing more modern alternatives. Don't get me wrong, I applaud your efforts to attempt change in the industry, but Toy Fair is not the be-all and end-all.